PPC (pay-per-click) is also called paid search marketing and it is the fastest and most controlled way to make your website visible to your target audience. By selecting what phrases you want to appear for, we specify a price we are willing to pay for a click and can tart driving traffic to your site.
The benefit of PPC is that it is an “engagement marketing” channel whereas traditional channels such as regional press advertising are an “interruption marketing” channel. With PPC, potential customers are actively seeking out products & services to satisfy an immediate need.
For instance, a dry cleaning business in Hyde might want to appear for any searches for “dry cleaning” targeting the Hyde area.
For transactional websites, we can tell you what sales & revenue your PPC campaigns are delivering and make changes to maximise the benefit to your business.
With PPC you can control things such as:
The 2 most popular systems for PPC management are AdWords (Owned by Google) and Bing Ads (a joint venture by Microsoft and Yahoo).
Whilst Google AdWords is the most popular with an approximate 95% market share it is also worthwhile utilising Bing Ads due to the quality of traffic from the Yahoo and Bing search engines.
We would love to be of assistance to you. Please do use the form to get in touch.
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